Indian Magazine Industry And The Effect Media Essay

Indian Magazine Industry And The Effect Media Essay The print industry is the oldest of all forms in India. Though book publishing consists of a very small part of this industry but the major portion is held by newspaper and the magazine industry in terms of the revenue. The various reasons that have increased the growth of this industry are mainly the robust consumption and rising income levels of the people. This is a mature industry but every year new magazines have been launching. New titles to focus on Niche topics for a particular bunch of people (to cater to a particular audience) are launching heavily. The revenue source for a magazine is mainly subscription, single copy sales and advertising. The magazine industry is going through a tough phase in India just like in other countries. Newspapers have added supplements to their main issue and infringed on the content covered by magazines earlier. There is still a demand for high quality print content and magazines need to deliver on that need to avoid losing market share to othe r mediums. In addition, they also need to explore and distribute their content on the web and mobile platforms to give choice to their subscribers to consume content from anywhere and at any time. Literature review India has 49,000 publications, but annual revenues total just $1.1 billion. Most lack technology, marketing, and capital to grow which has resulted in a handful of publications dominating the market with the Times of India Group being the market leader. Distribution is critical for a magazine since it has to be readily available and marketed to consumers. Big publications have strong distribution network set up. With the growth coming from Tier-2 and Tier-3 cities, magazines have to expand their distribution channel aggressively in those locations and localize content where needed. Trends in the Tech Magazine industry Multichannel: 24/7 Content Distribution. Print will still play a flagship role for most magazine enterprises, but there will be a continued drive to expand existing channels including print magazines and newsletters, digital magazines and e-newsletters, mobile, Web sites, blogs, pod casts, virtual events, video and many others. E-Publishing: Technology Forward: This new way of bringing the printed word to life has resulted in the creation of new software and hardware devices such as the Kindle (e-reader). Relevance is everything to consumers, and both emerging print-based and electronic technologies will continue to enable ever-higher levels of personalization at affordable costs. Content: Content is only growing in importance, and magazine publishers ability to generate targeted content will remain a huge asset in an information-hungry world. Magazines have discontinued supplements, which were earlier distributed free of cost with the main product. The print industry in India is highly fragmented due to the large number of local languages. Regional language publications own 46 percent of the market share, Hindi language publications cover 44 percent and the remaining 10 percent is served by English publications. The primary penetration of English language magazines currently is in metros and urban centres though the growth is widening to smaller cities as the education and income levels increase among the middle class. But also the Average issue readership numbers have been on a decline due to increased competition from free content on the Internet and Mobile platforms. The ad revenue sources are national, local, classified, pre-printed (inserts) and advertorials. The CPM rate for magazines is lower than television and the audience is more targeted. With the opening up of Foreign Direct Investment (FDI) policy, several international publishers are aggressively entering the market and this trend is expected to continue. A slew of foreign players launched their India editions. The most notable magazine launched was Forbes India in May 2009 by Network18 and Forbes Media. RPG Groups Open, a weekly magazine aimed at evolved Indian readers who are well informed, well-travelled and identify themselves as global citizens. Pathfinder publishings maiden title Career 360, a monthly publication focusing on career advice. Technology Review, a technology magazine launched in India jointly by MITs Technology Review magazine and Cyber Media India Ltd. Hearst Corporations Harpers Bazaar, a fashion and beauty magazine in partnership with India Today. The re-launch of Delhi Press The Caravan, a fortnightly magazine that covers politics, culture, arts and literature. Images Groups FNL and Salon and Living etc., an Indian edition of international homes magazine. Gill India Communications What Women Want, a womans magazine for women aged between 20 and 45 years and Lifestyle Living, a lifestyle magazine dedicated to those with a creative lifestyle. The trend for foreign magazines to launch their India edition is expected to continue in 2010 as well, with BBCs Lonely Planet magazine having launched recently. Newspapers and publications have reduced the number of pages to cut print and production cost. Magazines have discontinued supplements, which were earlier distributed free of cost with the main product. Advertisement Revenue Breakdown by Region North: 23% South: 38% East: 9% West: 26% National: 4% Top 25 English Magazines in India India Today Readers Digest General Knowledge Today Competition Success Review Filmfare Wisdom Stardust Outlook Diamond Cricket Today Business Today Femina Competition Refresher Health Nutrition Auto Car Outlook Business Womans Era Business India Champak Outlook Traveller Business World Digit Society Frontline India Today is the highest read English magazine in the county with an AIR of 1,955,000, which is an 8.7 percent decline in its readership. Readers Digest has seen a 2.1 percent drop in its AIR and is now at 1,327,000. Stardust has slipped down the list with a 11.4 percent decrease. The current AIR is at 388,000. Diamond Cricket Today has an AIR of 378,000, which is a 5.5 percent decline. Competition Refresher has increased by 37.3% and its AIR is now at 335,000. The Week has dropped by 4.2 percent and the AIR is 322,000. Femina has dropped by 4 percent and now has an AIR of 309,000. Business Today has dropped by 12 percent in its AIR down to 287,000. Health Nutrition has an AIR of 250,000, which is a 11.3 percent decline. The Sportstar has seen 14.8 percent drop in its AIR and now stands at 242,000. Business India stands at 222,000, which is a 7.5 percent decline in its AIR. Womans Era has seen an AIR of 200,000, which is a 4.8 percent decline. Auto Car had a 13.1 percent growth to an AIR of 199,000. Champak has seen a 4 percent decrease with an AIR of 193,000. Business India has an AIR of 166,000, which is a decline of 18.6 percent. Business World has an AIR of 165,000. Outlook Traveller has seen an AIR of 146,000. Digit has seen a 5.8 percent decline. Society has seen a growth of 1.7 percent. Frontline has seen a 20.8 percent decline. Femina Girl saw a growth of 6.2 percent. Auto India like many others has seen a 18.7 percent decline in its AIR. P C Quest and Outlook Money have both seen a decline of 17.4 percent and 24.3 percent respectively. Business and Economy has seen a 6.5 percent growth with an AIR of 82,000. Inside Outside has seen a 17.3 percent while Cosmopolitan has seen a 61.4 percent growth. Overdrive has dropped by 23.7 percent. The Telegraph in Schools has grown by 72.5 percent with an AIR of 69,000. New Woman has seen a drop of 9.2 percent while Magic Pot has an AIR of 58,000. Time has seen a growth of 3.6 percent. Cine Blitz has dropped by 5.7 percent while Elle and Savvy have grown by 29.7 percent and 13 percent respectively. Top English Magazines by Segment Current Affairs, Culture Politics Outlook Society Women Femina India Today Plus Entertainment Filmfare Stardust Sports Sport Star ESPN Fashion Vogue (UK) Cosmopolitan Business Financial Capital Market (Stock Market) Business Today Computer Electronics PC Quest Travel Leisure Budget Travel Discover India Magazine Children Amar Chitra Katha Spiderman Competition Master Fashion Lifestyle Another Magazine M Magazine Literature Darpan India Star Discussion of the case Britains Haymarket Publishing Group already has ties to Autocar India, with 80,000 subscribers. Now, it can invest, provide funds to print more copies, market more strongly and use Autocar as a platform to bring its other brands. Bombays Tata Infomedia, a $30 million publisher of yellow pages and trade magazines, also has already started to solicit business with foreign companies. The Tata Group sold the Indian edition of Readers Digest magazine, making it the first publishing property offered for sale since the government had scrapped the ban on foreign investment in the print media. The opening up of the print media sector to foreign investment is a bold decision by the Government, considering the unwillingness of so many past Governments to do the same. It could enrich the quality of the magazines and other publications. Online advertising sells for far less per ad than printed ad space, therefore; promoting any company products or service online is much more preferable. This comes as no surprise considering the small physical size of most online ads when compared to print ads. It is important for tablet advertising to define a pricing model for their ads. Tablets have the ability to create much larger, unavoidable ads, similar to those seen in a printed magazine, with the addition of interactivity and multimedia. That being said, tablet price ranges could have the potential to be comparable to print advertisements. Though digital sales rise every year, print is still dominating the magazine industry. The Indian magazine sector has reached INR14.9 billion in 2009. The segments revenues increased at 7.2% y-o-y in the year 2009. Among the magazine companies surveyed, 73% of the respondents believed that magazine readership growth will continue to be driven by the metros and Indias 15 largest cities. Of the 20 most-read magazines in India, only 3 magazines are in English, while the remaining are in Hindi and other regional languages. English magazines however, garner the lions share of ad revenues. Alternate revenue streams such as events and digital delivery are gaining ground, and are expected to account for 20%-50% of total revenues within the next three years. Currently, the magazine segment may not yet have successful strategies and business plans in place to profitably monetize the digital space. Talking about the digital space we see that the E-book sales have accelerated rapidly since 2008, but only a small fraction of consumers currently read e-books. The market for media tablets, which consists of tablet computers (including Apples iPad) and electronic readers (including Amazons Kindle) exploded in 2010. In the first year of availability over 15 million tablet computers reached consumers. In addition, the size of the Indian electronic reader market almost doubled in size, surpassing 10 million units. By 2015, almost 200 million tablet computers are expected to be sold and consumers will use them to consume content that was previously found in printed books, magazines and newspapers. Although a large portion of consumers seem to enjoy reading magazines on an iPad, print still has a firmer hold on the magazine industry.While this study shows print magazines as an overall more enjoyable and popular method of conveying magazine content, portable tablets such as the iPad are showing huge potential. Another thing regarding price was the fact that a single issue for print and digital were the same. Consumers realize there is no paper, postage or ink costs involved with digital and are therefore not willing to pay as much for an iPad issue. While many enjoyed the tablet experience, overall opinions leaned toward print as their preferred method of obtaining magazine content. Conclusion Print media companies have made great efforts to capitalize on the migration of consumer eyeballs towards digital, and magazine publishers are no exception. Newspapers have already faced severe competition from online news sources, and the adoption of media tablets, especially tablet computers, will make browsing news websites and digital editions even more convenient for consumers and advertisers. One important factor regarding the two media is consumer accessibility. If a consumer does not own a tablet, they are not able to access a tablet magazine. Whereas anyone interested in reading a magazine can do so without hassle. This puts tablet magazines at a clear disadvantage to print in terms of consumer accessibility. According to the Apple Inc. website, the price of an iPad comes in at around $500 dollars (IPad). The amount of money put into an iPad is much steeper than only purchasing a print magazine; be it subscription or monthly. Print still has a significant lead on the consumer population. The conclusion finally is; although tablet magazines will take a portion of the magazine market, print still holds the majority of consumer interest. Firstly though, the iPad must become ubiquitous in order for its digital magazines to compete with the ubiquity of print. That means both the iPad Staughton 31itself as well as its digital magazines must drop in price. With the current popularity of print, programmatic design in tablets will need to be expanded upon; graphics, navigation, interactivity and physical experience must become significantly more appealing if it is to ever overthrow print. Until more sophisticated digital features are implemented into the iPad, tablet magazines will continue to be second to the print magazine industry.

Compare and contrast the historical methods

Compare and contrast the historical methods Compare and contrast the historical methods, interests, and objectives of Herodotus and Thucydides. He said you might consider the sort of writing(narrative, description, authorial analysis, interest in accuracy, etc.) and the authors objectives in writing the history. Herodotus and Thucydides the original fathers of Greek Historiography are regarded as the first two historians. Writing hundreds of years after Homer, Herodotus compiled his History (1) based on oral accounts and myth. A genial storyteller, Herodotus did not regard his writing as epic poetry. The History, which explores centuries of dramatic interaction between the ancient Greeks and the Persian Empire, culminating with the Persian Wars in the early fifth century BC, is a vast compilation of the history, customs and beliefs of the Greeks and â€Å"barbarians†. Herodotus historical reliability depends on that of his predecessors, as his historical account is a composition that includes their notions of history, geography, natural history and anthropology, in a political and literary context. A generation after Herodotus, Thucydides, who strove for objectivity, wrote about political and military events that occurred during his lifetime, with a close account of the war between Athens and Sparta in late fifth century BC. Thucydides history of The Peloponnesian War (2) is the composition of an astute political and military historian. In a disciplined and methodical style, his work analyzes issues related to the wars, with little digression into other areas. Since fifth century BC, Western tradition of historical writing and inquiry developed beyond conventions established by Herodotus and Thucydides. In the twenty-five centuries that followed, many historians shared Thucydides preference for contemporary history and local politics, others drew upon both original archetypes, and some rejected both methodologies. While in the course of developing modern objectivity historians contributed new theoretical ideas, they also continued â€Å"historical inquiry in the spirit of especially Herodotus, that is, the art of asking perhaps naive (if not objective) questions about human behavior in time. (3) Similarities and differences between Herodotus and Thucydides histories have been the topic of much research and dissertation in classic scholarship analyzing their work on issues of historical truth and interpretation, historys relation to myth, the fascination with origins, the differences between chronicle and narrative history. In order to compare and contrast the historical methods, interests, and objectives of Herodotus and Thucydides we must examine the characteristics of their literary method, including the narrative, description, authorial analysis, interest in accuracy, etc., and their historical inquiry the authors objectives in writing the history. The context in which history is written is very important because the particular circumstances of time and place, which are reflected in the writers message become part of the message, received and interpreted by the reader. Thucydides, for example, was conspicuously and painfully the product of a political crisis and his work cannot be extricated from his own intense and ultimately tragic experiences. (4) Herodotus and Thucydides innovative methods of conveying the experience of historical events and their interpretation have emerged in the context of traditionally vibrant ancient Greek culture. A range of literary allusions to myth and folklore, to earlier epic, to lyric and epigram, the pervasive influence of Homer found in the work of Herodotus, â€Å"the broad lines of The History shaped like those of a Greek tragedy† (5), are explicitly relevant with regard to the historians connection with his cultural and literary milieu â€Å"for this History of mine has from the beginning sought out the supplementary to the main argument†. (6) Scholarly investigation of the Peloponnesian War has revealed plausible â€Å"intertextual† connections between the dense text of Thucydides and the epic of his predecessors. (7) One relevant example of such connection is said to occur in structuring some of Thucydides plot-patterns, like the similarities between Nikias letter and Agamemnons speech, in Homer or that between the Athenians expedition to Sicily and Homers Odysseus return to Ithaca. (8) Another â€Å"intertextual† connection has been noted in the similar choice of words and structuring of the accounts between Herodotus narrative of the Persian invasion of Greece and Thucydides narrative of the Sicilian expedition (9) One particular characteristic of Thucydides writing style is the pervasive interspersing of speeches within the body of his work. A very famous one is Pericles Funeral Oration, which became the model for many later speeches, and was very well known in antiquity. A major distinction between Herodotus and Thucydides writings consists in their different assessment of what history is. Herodotus concept of history, focusing on the diversity of the universal human experience, contains an expansive field of human inquiry that, later, became to be known as Cultural History. Thucydides, who presented history in context, focusing on political and military facts and events of his times, has been credited with writing the original â€Å"scientific† history. Herodotus and Thucydides employ different strategies in recounting the story of history. Herodotus narrates centuries of history within the mystery of cultures while Thucydides employs a reductionist and analytical strategy. Herodotus and Thucydides works, which differ in many ways, also share many characteristics like the magnitude of their prose, the elusiveness with respect to meanings, the contribution to the understanding of ancient societies, their subject matter dealing with causes and course of war, their fascination with â€Å"origins†, or their vision of civilization and barbarians. Although Herodotus eclectic manner of gathering information stands in contrast to Thucydides problem-oriented style, they both regard telling the truth as mandatory to historical method. When comparing Herodotus method with that of Thucydides we notice that Herodotus appears throughout The History as an uncommitted Homeric observer, famously taking the risk of reporting hearsay as evidence, and occasionally crediting the gods with causes and outcomes of historical events. By contrast, Thucydides historical method is based on precise, verifiable evidence and reflects a systematic understanding of the human and military politics. He devoted most of his adult life to the chronicles of the Peloponnesian War and sought all available evidence, in the form of written documents and eyewitness reports, to construct his account. As Herodotus says, in his introduction to The Histories: â€Å"I, Herodotus of Halicarnassus, am here setting forth my history, that time may not draw the color from what man has brought into being, nor those great and wonderful deeds, manifested by both Greeks and barbarians, fail of their report, and, together with all this, the reason why they fought one another.† (10) Thucydides, on the other hand, tells us: â€Å"Thucydides, an Athenian, wrote the history of the war between the Peloponnesians and the Athenians, beginning at the moment that it broke out and believing that it would be a great war, and more worthy of relation than any that had preceded it. This belief was not without its grounds. The preparations of both the combatants were in every department in the last state of perfection; and he could see the rest of the Hellenic race taking sides in the quarrel; those who delayed those who delayed doing so at once having it in contemplation. Indeed this was the greatest movement yet known in history, not only of the Hellenes, but of a large part of the barbarian world I had almost said of mankind. For though the events of remote antiquity, and even those that more immediately precede the war , could not from lapse of time be clearly ascertained, yet the evidences which an inquiry carried as far back as was practicable leads me to trust , all point to the conclusion that there was no thing on a great scale , either in war or in other matters.†(11) The difference between Herodotus introduction and that of Thucydides is as remarkable as the difference in their method of historical inquiry. Herodotus method of inquiry consisted of relying on other peoples testimony, customs and laws to speculate about the sincerity and motives of the sources upon which he compiled the accounts of his History. For example, Herodotus challenges Homers assertion that the breaking of guest-friend taboo and the abduction of Helen were at the root of the Trojan conflict. But Herodotus does not completely reject Homers story.He only calls into question Homers story by invoking different versions of that story. But the speculations about the original story cast sufficient enough doubt to annihilate its merits, similarly to the way in which, throughout the Histories, seemingly small events cause colossal disasters. For example, Book 2: 112 through 2: 121 corroborate how Herodotus gathered evidence to support Homers story of the war at Troy which in text is referred to under the name of lium. Herodotus tells us, â€Å"I asked of the priests, they told me that what had happened to Helen, was this . . .† (12) â€Å"This is how Helen came to Proteus, according to what the priests say.And I think Homer knew the tale; but inasmuch as it was not so suitable for epic poetry as the other, he used the latter and consciously abandoned the one here told.† (13) Then Herodotus proceeds to explain his reasons for allowing the other evidence to prevail over that of Homers account: â€Å"This, is the story the Egyptian priests told. I myself concur in what they have said of gave me of Helen. My reasoning is as follows: if Helen had been in Ilium she would have been given back to the Greeks whether Alexander wanted it or not. For Priam was not so besotted , nor the rest of his kinsfolk, that they would be willing to risk their own bodies, children and city so that Alexander should be with Helen.If, indeed, that had been their sentiment at the first, surely later when many of the rest of the Trojans had perished in their encounters with the Greeks, and when, in Priams own case, two or three of his sons on every occasion of battle if we are to speak on the testimony of the epic poets when all these matters of such consequence happened, I am confident that, if it had been Priam himself who was living with Helen, he would have given her back to the Greeks, if thereby he could have been quit of the troubles that were upon him. It was not even as if the kingship wa s going to devolve upon Alexander, so that, Priam now being old, things were at Alexanders disposal; for it was Hector, older than Alexander and more of a man, who would have taken over the kingdom on Priam s death; and Hector it would certainly not have suited to comply with his erring brother and that, too, one who had caused great disasters to him personally and to all the rest of the Trojans. No, the Trojans did not have Helen to give back, and when they spoke the truth, the Greeks did not believe them; and the reason of this, if I may declare my opinion, was that the Divine was laying his plans that, as the Trojans perished in utter destruction, they might make this thing manifest to all the world: that for great wrongdoings great also are the punishments from the gods. That is what I think, and that is what I am saying here.† (14) Contrary to Herodotus, Thucydides offers rational explanations as evidence for his claims and for the causes of later events that could be reasonably expected on the basis of that evidence. For example, Thucydides attempts to justify the authoritative claim made in the introduction about the Peloponnesian war that had just started being more important than the wars before it a real turning point in history. Thucydides investigates the Trojan War and the Persian wars for evidence that supports his views.His method of inquiry consists in rigorous investigation attempting to provide rational accounts through an innovative use of empirical data, simulating the methods used by Greek sciences of the time in the investigation of natural phenomena. Thucydides rejects Herodotus invocations of supernatural explanation when accounting for historical conflict. Instead, Thucydides uses a scientific, inductive method of inquiry to construct his theory of history. He considers the actual events, examines the constraints and options available to the protagonists, and then searches for possible consequences of the events in order to speculate about the causes of the initial event. His notions are always open to revision, without necessarily rejecting his previous explanations, but rather expanding his explanation in order to include this new information. REFERENCES: Herodotus, The History, translated by David Green, The University of Chicago Press, Chicago London, 1987 Thucydides, The Peloponnesian War, translated by Richard Crawley, Everymans Library, London Toronto, J.M.Dent Sons, Ltd, New York E.P.Dutton Co, 1926 Donald R. Kelley. Faces of History: Historical Inquiry from Herodotus to Herder. New Haven and London: Yale University Press, 1998, p. 268 Donald R. Kelley. Faces of History: Historical Inquiry from Herodotus to Herder. New Haven and London: Yale University Press, 1998, p. 6 Donald R. Kelley. Faces of History: Historical Inquiry from Herodotus to Herder. New Haven and London: Yale University Press, 1998, p. 12 Herodotus, The History, translated by David Green, The University of Chicago Press, Chicago London, 1987, 4.30, p.290 S. Hornblower, Narratology and Narrative Techniques in Thucydides, in id. (ed.), Greek Historiography (Oxford, 1994), 131-66 Tim Rood Thucydides: Narrative and Explanation (Oxford, 1998), 194-5 Tim Rood, Thucydides Persian Wars, in C. S. Kraus (ed.), The Limits of Historiography: Genre and Narrative in Ancient Historical Texts (Leiden, 1999), 141-68 Herodotus, The History. translated by David Green, The University of Chicago Press, Chicago London, 1987 , Book 1: 1, p. 33 Thucydides, The Peloponnesian War, translated by Richard Crawley, Everymans Library, London Toronto, J.M.Dent Sons, Ltd, New York E.P.Dutton Co, 1926, Book 1, pp. 1-2 Herodotus, The History. translated by David Green, The University of Chicago Press, Chicago London, 1987 , Book 2: 113, p. 117 Herodotus, The History. translated by David Green, The University of Chicago Press, Chicago London, 1987 , Book 2: 116, p.178 Herodotus, The History. translated by David Green, The University of Chicago Press, Chicago London, 1987, Book 2: 120, pp.180-181

Creation Essay -- essays research papers

Creation The Creation Stories Did the creation of the earth and life begin by itself? Or did God create them? In the beginning, civilization started to question who created earth. There were many different views. In Genesis, Jinasena, and Buddha have their own thinking. There were some differences as well as similarities. In Genesis, it was stated that God created heaven and earth. Everything we saw is God's work. Even ourselves is come out from him. In one week, Days and Nights; Skies and seasons, land and water; living creature; And humans, were created by God. An example, "Let there be light" then light came out. Everything he thought of happened instantaneously. However, there is no stating how he accomplished all this. Furthermore, there is no evidence that God's breath gave life to a living soul to man. Genesis is in a third person type of writing. Every paragraph start with "And God said..." Overall of the story, God is powerful and perfect. He had done everything w e need. Jinasena is a Jain myth and it is called "There Is No Creator". As the title states, the myth does not believe in god. There is a line say in the myth that set states this, "...if it is complete the individual jiva (soul) is released from the cycle of rebirth to a state of isolated, eternal, and omniscient inactivity." This line is saying that everyone has a soul. However, with the end of each lifetime, another spirit will start again. In another word,...

Crash Course In Density :: essays research papers

Crash Course in Density   Ã‚  Ã‚  Ã‚  Ã‚  As flight 143, a twin engine 767, was passing over Red Lake on its was to Edmonton, Canada, the left front fuel pump warning light went on. There were a few possibilities for this to happen, such as the fuel pump failing, a fuel line clogging, or a empty fuel tank. The former two were easily dealt with, since the plane could fly without one fuel pump. However, the last possibility was horrifying. After a few minutes, the second fuel pump in the left wing began to blare. It would be too much of a coincidence for two fuel pumps to independently fail, or two fuel lines to independently clog, so it was apparent that the left tank was out of fuel. Quickly, the pilots decided that getting to Edmonton was out of the question. The nearest large airport was at Winnipeg, so they radioed ahead and changed their course. In a few minutes, all four of the fuel pumps had failed. The worst possible news, they were out of fuel. In a few more minutes the engines stopped running, and all of the high tech instruments became useless.   Ã‚  Ã‚  Ã‚  Ã‚  They realized that they could not even make it to Winnipeg. Their only chance was an abandoned to a abandoned Air Force airstrip. Unfortunately, the airstrip had been converted to a race track, complete with race cars, fences, and spectators. The 767 crash landed, and, fortunately, no one was killed.   Ã‚  Ã‚  Ã‚  Ã‚  Their were many contributing factors that made this plane run out of fuel. First of all, the computerized fuel gauge was not working, and a maintenance worker said , incorrectly, that the plane was still certified to fly. To measure the amount of fuel remaining, they use a drip stick method. They discovered that their was 7 682 liters in the tank. However, they had always measured fuel in the past as pound, while the 767 consumed fuel in kilograms. The drip sticks did not express the amount of fuel in pounds or kilograms, but in liters. It seems to be a simple matter of conversion to arrive a the answer.

Nation of Immigrants Essay -- Immigration

The American dream is an illusion of any person aspiring to be a part of a nation that calls itself â€Å"the home of the free†. Often imagery of America communicates ideas of freedom, equality, and success in life, from these we associate the American Dream. Immigrants are trying to escape from other nations where there are people dying in the streets and families that cannot make enough money to put food on the table. These people see America as the land of prosperity and opportunity; many come to this country for refuge. This view is shared throughout American history, when the Native Americans first arrived, to the settlers forming their colonies, to the Industrial Revolution, to the gold rush, and to this very day. Many people die to reach this land full of promise for a better life. However, the land of opportunity is not open for anyone, which is contradictory due to the nature of freedom and history of immigration in the United States of America. Immigration is the reason for the foundation of our country. The colonists first fled to America in search of freedom from religious oppression. As a consequence, white men wiped out large numbers of natives from the land through disease and battle. The debate over who has the absolute right to this land will never cease – natives or immigrants. Over many, many years the immigrants have controlled America. The original immigrants have founded a nation on this land and paved a way for opportunities for all other men except the natives who they drove out to the worst pieces of real-estate. After forming a nation, the immigrants have one thing to fear, history repeating itself. This uneasiness is seen as far long ago as Benjamin Franklin who worried that the growing population of German... ...al Encyclopedia of the Social Sciences. Ed. William A. Darity, Jr. 2nd ed. Vol. 3. Detroit: Macmillan Reference USA, 2008. 581-583. Gale Virtual Reference Library. Web. 27 Mar. 2012. Lochhead, Carolyn. A Legacy of the Unforeseen. 2006. Elements of Argument: A Text and Reader. By Annette T. Rottenberg and Donna Haisty. Winchell. Boston, MA: Bedford/St. Martins, 2009. 706-10. Print. Keen, Judy. "For Immigrants, Living the Dream Is Getting Tougher." USA Today 16 June 2009. Academic Search Premier. Web. 2 Apr. 2012. Mintz, Steven. "Food in America." Digital History. History Online, 2007. Web. 01 Apr. 2012. . Samuelson, Robert J. The Hard Truth of Immigration. 2005. Elements of Argument: A Text and Reader. By Annette T. Rottenberg and Donna Haisty. Winchell. Boston, MA: Bedford/St. Martins, 2009. 704-06. Print.

Summary of Reconfigurable Antennas for Wireless and Space Applications

Satellite and Mobile Communication Course Course Number: 361-2-5931 Lecturer: Professor Arnon Shlomi Article Summary Assignment â€Å"Reconfigurable Antennas for Wireless and Space Applications† By Christos G. Christodoulou, Fellow IEEE, Youssef Tawk, Steven A. Lane, and Scott R. Erwin, Senior Member IEEE Proceedings of the IEEE 100, no. 7 (2012): 2250-2261 Assignment by: 1. Introduction A reconfigurable antenna (RCA) is an antenna that is able to be formed, or bent. From this definition one can deduce the significance of such antenna to wireless communication. RCA will allow adaptation, additional functionality and more versatility.Therefore, RCAs, with the ability to radiate more than one pattern at different frequencies and polarizations, are necessary in modern telecommunication systems. The article discusses the different reconfigurable components that can be used in an antenna to modify its structure and function. These reconfiguration techniques are either based on the integration of radio-frequency micro-electromechanical systems (RF-MEMS), PIN diodes, varactors, photoconductive elements, or on the physical alteration of the antenna radiating structure, or on the use of smart materials such as ferrites and liquid crystals.All of the above techniques redistribute the antenna currents and thus alter the electromagnetic fields of the antenna’s effective aperture. Therefore, enabling the antenna to enhance its bandwidth, change it operating frequency, polarization, and radiation pattern. 2. Reconfiguring Techniques Six major types of reconfiguration techniques are used to implement reconfigurable antennas, as indicated in Fig. 1. Here I shell focus on two, electrical and optical RCAs. RCAs can be classified into four different categories. a) frequency RCA; (b) radiation pattern RCA, for this category, the antenna radiation pattern changes in terms of shape, direction, or gain; (c) polarization RCA; and (d) combination of the previous categorie s. There are several advantages in using reconfigurable antennas. (a) Ability to support more than one wireless standard. Hence, it minimizes cost and volume requirements, simplifies integration and offers good isolation between different wireless standards; (b) lower front-end processing.Therefore, there is no need for front-end filtering and there is a good out-of-band rejection; (c) best candidate for software-defined radio. Thus, has the capability to adapt and learn and can be automated via a microcontroller or a field programmable gate array (FPGA); and (d) multifunctional capabilities. Consequently, can change functionality as the mission changes, can act as a single element or as an array and can provide narrow- or wide-band operation. However, there are disadvantages for adding tunability to the antenna behavior. a) the design of the biasing network for activation/deactivation of the switching elements which add complexity to the antenna structure; (b) increase in the requi red power consumption due to the incorporation of active components which augments the system cost; (c) generation of harmonics and inter modulation products; and (d) need for fast tuning in the antenna radiation characteristics to assure a correct functioning of the system. Figure 1: Techniques to achieve RCAs 2. 1.Electrically RCAs The ease of integration of such switching elements into the antenna structure has attracted antenna researchers to this type of RCAs despite the numerous issues surrounding such reconfiguration techniques. These issues include the nonlinearity effects of switches, and the interference, losses, and negative effect of the biasing lines used to control the state of the switching components on the antenna radiation pattern. RF-MEMS: The antenna shown in Fig. 2 is a reconfigurable rectangular spiral antenna with a set of RF-MEMs switches, which are monolithically integrated and packaged onto the same substrate.The antenna is printed on a PCB substrate and fe d through a coaxial cable at its center point. The structure consists of five sections that are connected with four RF-MEMS switches. The spiral arm is increased by discrete steps as integer multiplications of the length of the first segment of the rectangular spiral. It is increased following the right-hand direction to provide right-hand circular polarization for the radiated field. The location of switches is determined such that the axial ratio and gain of the antenna are optimum at the frequency of interest.Based on the status of the integrated RF-MEMS, the antenna can change its radiation beam direction [2]. Figure 2: (Left) a radiation pattern RCA. (Right) fabricated prototype with the biasing line 2. 2. Optically RCAs An optical switch is formed when laser light is incident on a semiconductor material. This results in exciting electrons from the valence to the conduction band and thus creating a conductive connection. The linear behavior of optical switches, in addition to t he absence of biasing lines, compensates for their lossy aspect and the need for laser light to activate them.Integrated Laser Diode: Optically RCAs can be implemented by integrating laser diodes directly into the antenna substrate. A copper piece is attached to the back of the antenna ground, as shown in Fig. 3. This piece has a minimal effect on the antenna radiation pattern since it has a small depth and a smaller width and height as the antenna ground plane. The laser diodes are activated via a current driver to generate the required output optical power. An example of this type of reconfigurable antenna is shown in Fig. 3a. The antenna top layer is the radiating patch while the bottom layer represents the antenna ground plane.Two silicon switches (S1 and S2) are included to allow the antenna to tune its resonant frequency. To activate the silicon switches, laser diodes are integrated within the antenna substrate by attaching a small copper piece to the ground of the antenna, as shown in Fig. 3b. Two holes are drilled throughout the substrate in order to allow the light from the laser diode to be delivered to the silicon switches. These copper pieces are also used as a heat sink for the laser diodes [3]. Figure 3: (a) optically RCA. (b) Laser diode integration with copper fixture, back layer. (c) Prototype, to layer . 3. Smart Materials RCAs Antennas are also made reconfigurable through a change in the substrate characteristics by using materials such as liquid crystals or ferrites. The change in the material is achieved by a change in the relative electric permittivity or magnetic permeability. In fact, a liquid crystal is a nonlinear material whose dielectric constant can be changed under different voltage levels, by altering the orientation of the liquid crystal molecules. As for a ferrite material, a static applied electric/magnetic field can change the relative material permittivity/permeability. . Satellite Applications The need for dynamic space app lications has led to the realization of RCAs for satellite communication. In such systems, it is necessary to reconfigure the antenna radiation pattern to serve a new coverage zone, limit fading in rainy areas, and maintain high data rate at all possible frequency bands of operation. E. g. an antenna structure for satellite applications generates an elliptical beam ranging from 10. 95 to 14. 5 GHz using an 85-cm aperture. Using a rotational and zooming mechanism, the antenna can tune its radiated beam from a â€Å"small ellipse† of 2. 3 °X3.  ° to a â€Å"large ellipse† of 6 °X9 ° [4]. Reconfiguration in space has also been achieved through the use of deployable antennas. These antennas change their shape from compact, small structures to large blooming antennas in space. The objectives are to realize high gain and high directivity, which are primarily determined by the size of an antenna aperture. The antenna itself can be reconfigurable to cover several frequ ency bands as the mission of the satellite changes. 4. Summary Reconfigurable antennas were divided into electrically, optically, physically, and smart-material-based tunable structures.Christodoulou et-al expect future smart reconfigurable antennas to be completely multifunctional and software controlled with machine learning capabilities that can detect changes in their RF environment and react accordingly. Moreover, the merging of deployable and reconfigurable antennas will open new frontiers in the design of antennas for space communications. 5. References 1. Christodoulou, Christos G. , Youssef Tawk, Steven A. Lane, and Scott R. Erwin. â€Å"Reconfigurable Antennas for Wireless and Space Applications. † Proceedings of the IEEE 100, no. 7 (2012): 2250-2261. 2. won Jung, Chang, Ming-jer Lee, G. P.Li, and Franco De Flaviis. â€Å"Reconfigurable scan-beam single-arm spiral antenna integrated with RF-MEMS switches. † Antennas and Propagation, IEEE Transactions on 54, n o. 2 (2006): 455-463. 3. Tawk, Y. , J. Costantine, S. E. Barbin, and C. G. Christodoulou. â€Å"Integrating laser diodes in a reconfigurable antenna system. † In Microwave & Optoelectronics Conference (IMOC), 2011 SBMO/IEEE MTT-S International, pp. 794-796. IEEE, 2011. 4. Roederer, Antoine G. â€Å"Antennas for Space: Some Recent European Developments and Trends. † In Applied Electromagnetics and Communications, 2005. ICECom 2005. 18th International Conference on, pp. 1-8. IEEE, 2005.

Praise Be To Tyrell: Religion in Blade Runner

â€Å"‘More human than human’ is our motto. † (Scotts, BR) This famous quote, said by the character Tyrell in Ridley Scott’s Blade Runner, sums up the overall theme of the movie, which is the nature of being human. Blade Runner is Scott’s depiction of what is to become of Earth and how civilization has come to a point where humanity can be questioned. Reality is blurred and the nature of what is human is changing. Replicants appear identical to humans and even have emotions while the real humans appear cold and unemotional. The characters in this film are staged perfectly to compliment their environment as well. Scott uses mise en scene to suggest a vision of the future that is not only a collapsed, technological metropolis, but also a sad, lonely, and overall soulless place. Scott also uses the typical film noir protagonist who is often alone and faces an inner struggle between being a hero and looking out only for himself. Deckard, played by Harrison Ford, is far from a knight in shining armor, in fact, some of his actions might suggest that he isn’t a hero at all. However, in order to understand Scott’s complex film, a closer look is in order. We must look past the basic actions of the characters and focus on rather why they do their actions. One way to do this is by focusing on the films subtle subtext element of its allegorical relationship to Christianity. Throughout the film, it appeared that the analogy between the Bible and events in the movie actually had a relative connection, for example, Tyrell could be seen as God, Roy Batty as Lucifer, and Rachel as â€Å"the biblical wife of Israel in the Old Testament; the mother of a culture that will rule the Earth. † (Romero, 114) Also known as Eve, and Deckard as Adam. Humanity itself is brought up for definition in this film, as the Replicants are in many ways more human than the â€Å"real humans† they are interacting with. These Replicants are artificial organic humanoids which only have five-year life spans, and are banned from Earth. Death is an obsession to the Replicants. This is because although they know that they will die in a few years, they do not know their incept dates, thus not knowing when the clock actually started, or when it will end. Death to the Replicants is represented by their own mortality and the outside personification of the Blade Runners. This could possibly be why they live much more passionately than the human characters. Also, the main Replicant Roy Batty, displays a greater importance to life. Roy, and his loyal followers Oris, Zora, and Leon, are representations of fallen angels. They can be represented by Lucifer in the way that they have been expelled from the earth (much like Lucifer being expelled from heaven), and is obsessed with the same questions of morality. Roy’s angelic side is displayed, however, at the end of the film when he spares Deckard his life. During the scene, Deckard is filmed from a high angle to suggest vulnerability and a lack of understanding, with his eye’s clenched shut as he clings to the building; a keep of blindness to the world around him. With the end near, Roy Batty goes through a change that manifests in the fact that he prevents Deckard from falling to his death and becomes his savior. In fact, as Roy grabs Deckard from the ledge he shouts, â€Å"Ah, kinship! † (Scott, BR) As the two face each other, their proximities become closer. So close in fact, that they fit the frame tightly together. Now the angle of the camera is level, almost like an understanding simply by the two characters sitting eye to eye. As they face each other, Roy seems to come to terms with his own morality and the inevitability of death. Though Roy is put at peace, this shocking and moving scene stirs up questions and thoughts within Deckard’s head. He states, â€Å"I don't know why he saved my life. Maybe in those last moments he loved life more than he ever had before. Not just his life – anybody's life; my life. All he'd wanted were the same answers the rest of us want. Where did I come from? Where am I going? How long have I got? All I could do was sit there and watch him die. † (Scott, BR) Thus, Roy Batty has redeemed himself by following in the footsteps of Christ. This is where the nail in the hand begins to make sense, as Roy is in effect attempting to become Christ-like himself. He has also forgiven others as he would have God forgive him in that he saved the man who killed his beloved Pris. As he dies, the white dove he had been holding escapes from his hand and flies up into the sky. Roy’s newly purified soul is now free, and on the way upward to peace and salvation. With evil there must be virtue to counter balance it. In this case, to counter balance Batty’s symbolism of Lucifer, J. F. Sebastian symbolizes Christ in the film. He is the missing link between the Replicants and Tyrell. He is also human in the fact that he was born rather than created, but he has a disease which is quickly killing him, thus he is in a similar predicament that the Replicants face with morality. So the connection can be made that he is a composite of man and Replicant just as Christ was a composite of man and God, and also the fact that as Christ lived among men, J. F. ived among the Replicants. When asked by Pris if he ever gets lonely, J. F. responds, â€Å"Not really. I MAKE friends. They’re toys. My Friends are toys. I make them. It’s a hobby. I’m a genetic designer. † (Scott, BR) Another similarity between Christ and J. F is that Christ attempted to bring humanity to God, and was killed by the very people he attempted to help. J. F also attempted to bring man (Replicants) to their maker, Tyrell, and was murdered for attempting to help. Though J. F. Sebastian’s trust and faith leads him to a gruesome fate, it allows the Replicants to meet their creator. Even the way J.  F. and Roy ascend up the elevator to meet Tyrell is symbolical to the ascent into Heaven. The whole experience of meeting Tyrell is parallel to the Old Testament of the Bible. For example, the Replicants were created by Tyrell just as man was made by God and they were each separated from their maker and sent off the world. In Blade Runner the Replicants were sent off to a different planet whereas in the Bible man was banished from the Garden of Eden. Eventually the created begin to seek out the one who had made them, almost as a quest for God, and he does commits several sins in his search for the creator. Through the help of Sebastian, Roy is able to finally come into the presence of his maker, who welcomes him warmly and without reservation. â€Å"I’m surprised you didn’t come here sooner. † (Scott, BR) Tyrell comments as Batty enters his church-like quarters. Tyrell in this scene is a perfect symbol of the New Testament God — slow to anger and quick to forgive. He is happy to throw out the past, and look only at those things which are positive about his children. However, Roy is angered and upset by the presence of Tyrell, and he begins to make demands of the man who created him, much like Lucifer demanded to be in higher power in Heaven. In the end, Roy is like any other man. He is aware of his own mortality, and looks to Tyrell to give him a new lease on life. When he finds that his pleas to Tyrell are not answered he lashes out and rebukes the man who he had thought of as a savior in the past. This is akin to a man who prays faithfully to Heaven for a release from disaster or distress, and loses faith if his condition does not improve. Upon losing faith, Roy also kills the messenger, Sebastian, thereby paralleling the killing of Jesus. After these acts, he returns to the elevator and falls from heaven, returning to the material world as a fallen ngel. Lastly, Deckard and Rachel can be compared with the biblical characters of Adam and Eve. In the Bible, Genesis tells the story of two people, a man named Adam and a woman, who was made from his rib, named Eve. They were placed together in the Garden of Eden and given only one rule, to never eat from the tree of knowledge. Later, Satan, disguised as a serpent, coaxes the two perfect humans to eat an apple from the sacred tree. When Adam and Eve ate the apple, God grew angry and chased them out of the Garden and gave them sin, pain, and imperfections. There is an obvious parallel between the characters in Blade Runner and the biblical references of Eden. However, in Blade Runner the audience is able to see two couples portray Adam and Eve; Deckard and Rachel, and Pris and Roy. The two couples differ in the way that Deckard and Rachel find paradise, whereas Pris and Roy die. Pris and Roy do not find their Paradise at the end of the film because Roy rebelled against Tyrell, his God, in demanding to become immortal. In doing this questionable act, he destroyed any possibility of entering back into the Garden of Eden. Deckard and Rachel, on the other hand, are able to run away and stay alive together, thus â€Å"Deckard escapes ‘into a new Eden with a new Eve, hoping to regain at least a personal paradise. † (Romero, 115) Throughout Blade Runner, the idea of immortality and the desire to be like the creator is quite recurrent. The great strength of Blade Runner was that it successfully dealt with the tenuous nature of human life, and examined what really makes a person human. The film was meticulously crafted, and created a world which was decadent, dirty and yet strangely beautiful. The same can be said of its inhabitants, and maybe of all of us.